In a reply to Trump, James begins by saying that the basketball community is unaffected by losing his viewership. He further adds that with November right around the corner, it's a big moment for them as Americans. This is in response to Donald Trump's message to the NBA and it's players claiming that it's disgraceful to watch the players kneel during the national anthem. NBA players' act was to support the cause against racial injustice and police brutality. Trump said that watching them kneel made him turn the game off and lose interest in the game. LeBron James had not been worried about losing him as a viewer and says tbat the entire basketball community feels the same way. He says that their game is at a wonderful position with fans all over the globe.