It is claimed by the report that Los Rojiblancos are intent on adding one more attack-minded player to their squad ahead of the upcoming campaign.
The report adds that the excellent relations between Atleti CEO Miguel Angel Marin, Valencia’s president Peter Lim and super-agent Jorge Mendes has smoothed the deal.
Atleti have been strongly linked with a move for Real Madrid playmaker James Rodriguez but now have turned their sights to the Spain international striker.
The striker had struggled a little for form last season – netting 17 goals in all competitions (45 matches) but just eight in 33 La Liga appearances.