Jordi Fernández about building the Nets’ identity

Jordi Fernández describes his first season leading the Brooklyn Nets as a year of personal and professional growth, shaped as much by relationships as by basketball. He admits that becoming a head coach demands far more than game planning, noting that managing people, responsibilities and daily interactions defines the role.

Fernández calls the experience “a great journey,” emphasizing how working with good people has driven his development. Central to his vision is the creation of a strong internal culture built around shared values and a young core featuring Michael Porter Jr., Nic Claxton, Noah Clowney and Egor Demin. He believes the organization is “building the right things for the right reasons” and progressing steadily. Fernández also credits mentors like Mike Brown, Michael Malone and Sergio Scariolo for instilling a sense of responsibility that inspires him to give more. Ultimately, he stresses that Brooklyn’s identity relies on collective effort, not individual leadership.