Juventus embroiled in a prestigious race for the services of Genoa revelation

January 2022 saw the Icelandic celebrity join the Grifone. He was instrumental in their quick comeback to Serie A last season. The 26-year-old made a name for himself this season as one of the best backup attackers in the Italian top division. With 11 goals and three assists in all competitions thus far, he has drawn interest from the top teams in the nation, including the Old Lady. The Bianconeri will be in fierce battle with Milan and Inter for the player's services come June, according to Sport Mediaset via JuventusNews24.

According to the source, Genoa has established their asking price at 25 million euros. This number, however, is expected to rise in the event that the Big Three engage in a bidding battle. If the Ligurians are successful in their goal of avoiding relegation at the conclusion of the season, the research predicts that the asking price will increase.