As soon as Leo Messi finished his contract with FC Barcelona, PSG didn't even think about it. They made him an offer and the striker accepted it in exchange for around 40 million euros net per year. Even so, it is worth it to the French club.
According to Al-Khelaifi's comments to Marca, Messi has helped PSG generate more money in a season than ever before. In total, the club would have earned around 700 million thanks to the Argentine.
Marc Armstrong, the club's director of sponsorship, told the same media outlet that, with Messi, new sponsorship deals are now higher. "Before we could have deals of between three and five million. Now they are between five and eight," he compared. In terms of sponsorship, 'Marca' estimates that PSG would have pocketed around 300 million euros. And all this for Messi's image in the team.