Real Madrid seal €100m‑per‑year Emirates renewal

Real Madrid have confirmed a long‑term extension of their partnership with Emirates, securing a deal worth around €100 million per season until 2031. The agreement, announced by the club on Friday, covers the men’s and women’s football teams as well as the basketball section, reinforcing one of the most successful commercial relationships in global sport. Emirates first partnered with Madrid in 2011 and became the main shirt sponsor in 2013, making this the longest‑running front‑of‑shirt deal in La Liga.

The renewal expands the airline’s visibility across the Santiago Bernabéu, training facilities and hospitality areas, including the Emirates Lounge, while maintaining its presence on match and training apparel. Club president Florentino Pérez highlighted the “very special relationship” between the two institutions.

According to AS, the contract becomes the most valuable shirt sponsorship in football, providing Madrid with a major financial boost ahead of a pivotal summer and ensuring long‑term revenue stability.