In the opening week of the LCS 2024 Spring Split, changes to the league's format and a return to weekend time slots brought joy to League of Legends enthusiasts. The North American series commenced with a highly anticipated LCS Summer Championship rematch between Cloud9 and NRG, drawing an impressive 191,540 viewers, as reported by Esports Charts. However, subsequent analysis indicates that the initial peaks, including this standout moment, were somewhat accidental.
Brazilian streamer Gustavo "Baiano" Gomes, known for covering both CBLOL and LCS matches, played a pivotal role. Transitioning from CBLOL to LCS after the morning matches, Baiano's initial 63,000 live viewers for the Cloud9 vs. 100 Thieves game saw a significant drop by the match's conclusion. This fluctuation underscores challenges in retaining viewership, especially from those more inclined towards their home region's league.