2026 World Cup has left FIFA with an unprecedented windfall

Beyond sport and controversy, the 2026 World Cup has left FIFA with an unprecedented windfall. Staged across the US, Mexico and Canada, it became a revenue machine, smashing records thanks to a revamped format.

According to The Times, ticket and hospitality sales alone generated €4.5 billion, five times Qatar 2022. Overall turnover is reported at €13.4 billion, not officially confirmed by FIFA. The surge stems from expansion from 32 to 48 teams, producing 104 matches, 40 more than 2022, driving more tickets and hospitality.

Yet the bonanza comes amid image concerns. Dynamic ticket pricing, varying with demand plus 30% resale commission, drew heavy criticism for inflating costs. Despite record profits, Gianni Infantino faces pushback over alleged elitism and controversial plans to open World Cup capital to private investors.