Saudi Arabia will launch its first‑ever T20 competition, the Dunes T20 League, with Yuvraj Singh joining as brand ambassador. The Saudi Arabian Cricket Federation has approved the project, developed by South Asia Network Ltd in partnership with Unique Sports Group and Prolithic Talent Agency. The six‑team tournament is scheduled for the second week of October and is positioned as a major step in expanding cricket across the Kingdom.
Organisers said the league aims to accelerate the sport’s growth, create opportunities for local players and deliver a world‑class entertainment product featuring international legends. Yuvraj expressed enthusiasm about helping shape cricket’s future in a new market, highlighting the chance to blend global stars with emerging Saudi talent.
SAN Ltd described the partnership as a defining moment for cricket in the region, stressing ambitions to attract top players and build a sustainable, commercially strong league with long‑term impact.